The Top Tuning Shops in the Philippines are Bound to Collide in the 2012 Manila Auto Salon

Since Custom Pinoy Rides‘ early stages, we’ve made it a point to follow and feature the Manila Auto Salon. Why? This statement from the organizers probably sums it up best:

The MANILA AUTO SALON promotes the aftermarket industry for automobiles and sport utility vehicles. It has helped create a new genre of motoring enthusiasts in the Philippines – a niche market which focuses on building and upgrading vehicles according to the owners’ personal style. From wild body kits and paint to racing accessories and radical engine tuning and modifications, the MANILA AUTO SALON has become THE benchmark for quality-customizing and most powerful brands when you talk about SPEED, STYLE, POWER, PERFORMANCE and PERSONALITY in cars and sport trucks.

In short, this event is the epitome of what Custom Pinoy Rides is all about. This year, we are proud and honored to be a sponsor of the 2012 Manila Auto Salon. And we look forward to an ongoing partnership into the future.

So for today, let’s take a look at what this year’s Manila Auto Salon, which will happen on November 29 to December 2, 2012 at the SMX Convention Center, has to offer, with the official press release. Then let’s take a look back at just how big 2011 was, so you’ll know what to expect from 2012. Check it out…


MANILA (Philippines) – Manila’s premiere styling and tuning show, the 6th MANILA AUTO SALON starts the big guns firing on November 29 to December 2, 2012 at the SMX Convention Center, Mall of Asia in Pasay City. Again the Big Guns are expected to collide as the show begins in the garages of the top tuning shops in the country.

“Every year the collisions are more intense and the crowd sees more and more talent, in terms of designs, configurations, and out-of-the box thinking” explains organizer Tradeshow International President, Sophie de los Santos. “The drama for the show begins at the tuning shops as they strategize for the win.”

Since the winner is selected by a panel of judges, the big custom car shops and aftermarket shops, notably Autoline Motorsports, A-toy’s Body Kits, Concept One, 199 Off Road House, FM Garage, JWorks Unlimited, Jeff’s Off-Road Shop, Speedlab, Starbright Body Kits, are on red-alert each time the show runs watching details that make or break a car in the show.

“The annual battle for the win does not only reflect in the eye candy. The judges are beyond the glitz and polish,” explains Sophie. “They are looking for the tiny details that show preparation, planning and excellent execution.”

Every year the MANILA AUTO SALON brings out the best and the brightest in the car tuning and customizing scene in the country. Many of the participants actually worked their way up winning at the smaller events like parking lot shows and mall competitions. After each win, the car owners gain more confidence and prestige to finally make it to the pinnacle of the styling and tuning world—the Manila Auto Salon. Competitors know that from where they are now, the show is their next and final big step. But pundits expect more upsets this year as the new generation of the car-crazy surfaces. The David versus Goliath battle will happen in the days preceding the Show.
“2012 marks a different year for the MANILA AUTO SALON as we expect to shore up a more intense competition” observes Sophie de los Santos. “We have been receiving word of the kinds of cars being set-up and the excitement is building up tremendously. This is why the MANILA AUTO SALON never ceases to wow the crowd.”

“Every year there is something new to see or an event to experience. This has brought in sponsors every year which is good for the industry and for the market. They come back because they know that brand recall is so very important—something that can only be done when you unite the brand with the consumer.”

For 2012, the proximate distance from another Tradeshow International organized crowd drawing event–the 20th Defense and Sporting Arms Show—brings a total market size to about 100,000 spectators—a twin event perfect for exhibitors and sponsors to build lasting relationships with the target market.

Sponsors for the 6th MANILA AUTO SALON are BusinessMirror, BusinessWorld, Chinese Commercial News, Daily Tribune, Manila Bulletin Drive, Malaya Business Insight, Manila Standard Today, Manila Times, Philippine Daily Inquirer, Philippine Star, Radio High 105.9,RJ 100.3, 105.1 Crossover, DZRH 666, DWIZ 882, DZRJ 810, Inside Motoring , Home Radio 97.9, Easy Rock 96.3, C! Magazine, Power Wheels Magazine, Speed Magazine, Top Gear Philippines, Solar Sports, Basketball TV, Auto Review, Stoplight TV, Pinoy Extreme – Live Broadcast Media Partner, ABS CBN TFC, Auto Focus, Motoring Today, Sunshine TV, Turbo Zone,,,, 88DB,, Custom Pinoy Rides. Com, Café Puro, Padi’s Point, LazerMaxx Laser Tag Arena, Gotcha Paintball Adventure Games, Rexona and Selecta Ice Cream. Tickets can be purchased early at all SM Cinema Ticket outlets and onsite during the show dates.

For more information on booth space please email for your MANILA AUTO SALON e-Kit now which contains the Show Layout, Reservation/Application Form, General Information and Sponsorship Packages. For other details, call Tradeshow International, Inc. at 6718381, 6718382.

ABOUT THE MANILA AUTO SALON. The MANILA AUTO SALON is an annual event of Tradeshow International, Inc. The MANILA AUTO SALON evolved from the long running Custom Car and Sport Truck Show as a response to the growing clamor of car enthusiasts for a purely automotive aftermarket event. It has proven to be a show that brings out the true competitive spirit of the Filipino car enthusiast and has become a venue for aspiring tuners to become full pledged shops and entrepreneurs.

ABOUT TRADESHOW INTERNATIONAL. Tradeshow International Inc. is the country’s premier automobile events organizer, unchallenged for over 20 years. The company organizes several shows including the Philippines’ longest running TRANS SPORT SHOW, which has produced over 1,000 showcars in its lifetime. Tradeshow International’s promptness, professionalism and tenacity in organizing lifestyle events has made its’ events a favourite go-to by enthusiasts.

Here’s a reminder of just how HUGE 2011 was! So you can expect more in 2012…

Hope that’s enough of a teaser for you guys, and see you from November 29 to December 2 at the SMX Convention Center for the 2012 Manila Auto Salon!

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